The Atlantic Bank of Burkina Faso (BABF) has launched two new innovative products on mutual funds and securities accounts, its officials disclosed to APA on Monday.For the first time, BABF was introducing on the Burkinabe financial market, mutual funds (FCP) and securities accounts (CT), as a logical sequel to “its development strategy and distinction in the context of growing competition.”
The launch of the new products enables the bank to “resolutely engage in innovation and invention through its commercial policy by putting the average customer at the heart of its action”, Yssouf Gbané, the Ivorian Executive Manager of the bank explained.
Key objectives include, among other things, the generation of new commission sources for the bank and the creation of faithful swarm of customers attracted through alternative offers of classic savings products.
These products will enable them to manage financial investments and invest in the regional financial market by acquiring shares and bonds listed on the Regional Stock Exchange (BRVM).
They will be accessible to individuals and companies with or without an account within the banking institution, for subscriptions ranging from CFA500 000 to CFA2 000 000.