Cameroon’s branch of the mobile telephone company, MTN, has signed one billion F CFA partnership agreement with the country’s professional football league in the bid to boost national football performance.
During an official ceremony organised in Yaounde on May 11 to launch the new partnership, Pierre Semengue, President of Cameroon’s professional football league, said the gesture will make MTN not only the first major sponsor of the football league, but also the first company on the continent to do so. He stated that the agreement will spur and improve the management of the league to greater heights.
Meanwhile, Philisiwe Sibiya, CEO of MTN Cameroon said the company has always wished to contribute to the improvement of the conditions of organisation of national football and its development.
Philisiwe Sibiya said MTN wishes to see Cameroon regain the dynamism of its local football especially at a time when the indomitable lions have just returned victorious from the international scene and when the country is preparing to host the Africa cup of nations in 2019. She expressed hope that the financial contribution will be used as a priority for the improvement of the condition of the player, the main actor of the game of football.
The agreement to last for three years is aimed at facilitating the organisation of the national first division championship and the national second division championship popularly known now as the MTN Elite One and MTN Elite Two championship respectively.
MTN Cameroon has also introduced excellence awards to encourage competition among players and maintain interest in competitions till the last playing day of the national championship. At the end of the sports season, prizes will be awarded to five first teams of MTN Elite One and also five first teams of MTN Elite Two.